Following a competitive selection process, Sasol is proud to announce that it has appointed five new marketing support agencies to assist with the development and execution of the company's brand and media strategy as it advances its strategic growth agenda.

Award-winning agency, Carat will be managing the media buying and planning component of Sasol’s brand communications strategy in a collaborative effort with Vavasati, handling all brand storage and activations.

Other agencies joining the stable include: One Kingdom, Dieselbrook and Love Johannesburg who will jointly manage brand strategy, DTP and design activities.

Adolf Fourie, Sasol’s Group Brand Marketing Manager said, “We are pleased to welcome Carat, Vavasati, One Kingdom, Dieselbrook and Love Johannesburg to the team. All the agencies come with extensive experience, a proven track record and an in-depth understanding of the Sasol brand.

“Expanding the team falls in line with our aim of taking the Sasol brand to new heights.  We are excited about developing fresh and innovative concepts that encourage maximum brand exposure to build on the success achieved in last year’s Brand Finance survey as South Africa’s fifth most valuable brand,” concluded Fourie.

Ends

Issued by:

Alex Anderson, Group Media Manager
Direct telephone +27 (11) 441 3295; Mobile +27 (0) 71 600 9605;
alex.anderson@sasol.com

Jacqui O’Sullivan, GM: Group Communication
Direct telephone +27 (11) 441 3252; Mobile +27 (0) 82 883 9697;
jacqui.osullivan@sasol.com