Qualifications: BCom Marketing (2001), Advanced Diploma in Project Management (2006), and MBA (2009)
Innocent Pereira has a total of 23 years of work experience. He has been with Sasol for 3 years as VP Commercial Sales. Prior to joining Sasol, he held several senior management roles in the telecoms industry for over 13 years, supplemented by 8 years in FMCG sales, marketing, and go-to-market functions. He previously held roles at MTN Group, overseeing B2B segment strategy development and implementation across the group’s footprint in Africa. Before joining Sasol, he served as Executive Marketing (CMO) for the SME B2B Unit at Telkom.
Other notable leadership roles include serving in the SADC region as Head of Sales & Trade Marketing at SAB Africa, where he oversaw the consolidation of three separate business units—Coca-Cola Bottler, Beer Manufacturing, and Local Traditional Brew—into one commercial unit in Eswatini. This consolidation was driven by the objective of achieving greater operational efficiency and improving the bottom line. He also spent time in Nigeria as Head of SME B2B Product & Strategy for Globacom Nigeria (Telecoms), where he led the design and implementation of SME product and go-to-market strategies to drive market share growth in underserved SME market segments.
He has a keen interest in playing and following golf and tennis. He is focused on continuous learning and widely reads on subjects such as accelerating commercial performance step-change, digital disruption across ecosystems to deliver sustainable customer propositions, and transforming businesses into digitally enabled enterprises.
He also finds fulfilment in mentoring younger management talent and upcoming managers seeking to build their managerial effectiveness, sharing his learnings on driving overall business value and leveraging the insights gained throughout his career.